New York, NY – December 10, 2025 – Seen Media Group, a trailblazer in premium out-of-home media and a force redefining how brands engage the streets, is excited to welcome JD Allman as its new Senior Vice President of Operations.
In this new role, JD will guide the evolution of Seen Media’s operations across its national footprint, ensuring seamless execution, operational excellence, and the scalable infrastructure needed to support the company’s next phase of growth.
JD brings a wealth of expertise in large-scale operations, logistics, and organizational development, with a proven ability to build high-performing teams and streamline systems that support expansion. His leadership will play a pivotal role as Seen Media continues to strengthen its street-level poster network, expand its premium large-format portfolio, and deliver best-in-class service to brands, agencies, and partners across the country.
“We are thrilled to welcome JD to the leadership team,” said Jay Heleva, Founder & CEO of Seen Media Group. “As demand for our media offerings continues to accelerate, operational excellence is more important than ever. JD’s experience, discipline, and passion for building world-class infrastructure make him the perfect fit to help guide Seen through this next chapter.”
JD will guide the continued development of Seen Media’s operations nationwide, helping to enhance efficiencies, improve consistency, and ensure the organization is positioned for long-term expansion. His leadership will bring a heightened level of structure, clarity, and cohesion to the company’s growing operations.
“Bringing JD Allman on as SVP of Operations is an incredible win for Seen,” Said Rob Levine, Chief Revenue Officer, Seen Media. “I’ve known JD for more than 15 years and have watched him thrive in multiple leadership roles with a consistent track record of success. He has a remarkable understanding of backend processes, operational structure, and the systems that drive true efficiency. JD’s expertise will be instrumental as we continue scaling our national footprint and elevating the standard for operational excellence at Seen Media Group.”
“I am thrilled to have the opportunity to join the incredible team at Seen.” said JD Allman, SVP of Operations.“ As an organization, it is clear to me that Seen has an extraordinary combination of a uniquely talented team, impactful and innovative assets that excite and deliver for our clients, as well as a growth mindset and culture that will continue to lead to greater results and growth for the company. I am grateful for the opportunity to contribute to this next phase for the company and I am incredibly excited and optimistic about what the future holds for Seen.”
JD will be based out of Seen Media’s New York City headquarters.
About Seen Media Group
SEEN Media Group is a contemporary out-of-home media company born on the streets of New York, where culture is created and discovered in real time. Specializing in premium large-format billboards and expansive street-level poster networks, SEEN helps brands exist in the physical world with purpose andpresence. With a deep respect for place, people, and creative context, SEEN transforms city landscapes into moments of connection; where media feels less like advertising and more like part of the environment itself. Operating across major North American markets, SEEN continues to redefine how brands engage audiences beyond the screen and show up meaningfully in the real world. Learn more at www.seenmedia.com.
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