Company: Hispanic Indoor Media, Inc.
DBA: inPlace Media
Markets: Nationwide
Address: Offices in New York, Los Angeles, Atlanta, San Antonio
Phone: 1-716-572-3210
Email: info@hispanicindoor.com
Phone: 1-716-572-3210
Since 2002, Hispanic Indoor Media (HIM) does business as inPlace Media and has been a leading pioneer in “place based” media nationwide. The company’s media capabilities include both Outdoor and Indoor formats with exclusive partnerships at Supermarkets, Convenience Stores, Laundromats, Physician Offices, Salons-Barbers, Barber Shops, Restaurants, and Check Cashing Centers. For the past 2+ decades, HIM has been the recognized leader in bringing large national and regional brands into Hispanic, Multicultural, and General Market communities.
Dean Koby the founder and President of HIM and inPlace Media.
Dean, tell us about the Hispanic Indoor Media (HIM) and inPlace Media market?
We own and operate dedicated venue inventory in local communities nationwide. But, above all, our focus is 100% on the clients needs and handling all of their campaigns with “care”.
Really, at the end of the day, any good sales person can get a contract from an agency, but it’s what happens afterwards that’s most important. While it looks easy to place a campaign at 500 C-Stores or Laundromats across 10 markets, there are so many moving parts behind the scenes to make it happen in a way that’s OOH compliant.
Over 2 decades, we’ve been delivering campaigns that are consistent with OOH standards – 5 day posting periods and 100% proof of performance. We don’t let anyone down or underdeliver.
Today, HIM-inPlace Media owns and operates static and digital signage @ 200,000+ venues across 10 distinct venue networks engaging numerous audiences nationwide including Hispanic, Asian, Black, General Market + “harder to reach” segments.
How is the Hispanic and Multicultural market different?
Over the past few years,100% of the US population growth came from multicultural and diverse populations.
Also, the US Hispanic purchasing power is “through the roof”. In 2023, the US Hispanic GDP equated to the 5th largest GDP in the world and the second fastest growing economy. These are extremely valuable segments and if brands aren’t including Hispanic or Multicultural audience targeting in their marketing plans, they’re missing out on market growth.
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