NEW YORK and LOS ANGELES. Dec 21, 2025.
Perrier-Jouët, the iconic maker of fine Champagnes since 1811, has launched a landmark interactive window campaign in partnership with Publicis and Visual Feeder. The holiday installation transforms two major flagship retail locations into luminous, immersive worlds inspired by the brand’s deep connection to nature, craftsmanship, and art.
Stretching across prominent flagship real estate on both coasts, this dual-city activation immerses audiences in two of the most coveted retail environments in the country. In New York, the experience occupies 750 Lexington Avenue, a storied Midtown address across from Bloomingdale’s. In Los Angeles, it rises at 8500 Melrose Avenue, a landmark West Hollywood intersection known for high visibility and cultural influence. Unified, these prime locations create a bi-coastal stage worthy of Perrier-Jouët’s artistic legacy.
A Modern Greenhouse of Art, Nature, and Light
The windows are designed to evoke the feeling of stained glass. Their intricate forms glow with color and texture, revealing a greenhouse-like interior filled with organic digital elements. Within the space, visitors encounter ethereal visuals inspired by Perrier-Jouët’s universe. Flourishing flora, delicate butterflies, and flowing Art Nouveau motifs dance across the glass, surrounding the viewer in a world where nature and artistry intertwine. The installation also features creative campaign images of Mélanie Laurent, the Maison’s ambassador. Her presence is woven into the storytelling with subtle elegance, enriching the emotional narrative of the experience.
Immersive Technology that Responds to the Viewer
Powered by laser projection technology and projection-mapping techniques, the installation transforms the storefront into an immersive, living experience. As pedestrians approach, the windows respond in real time. Interactive sensors and computer vision trigger shimmering particles that emanate and swirl, creating the engaging experience that the viewer’s movement is bringing the environment to life.
A dedicated augmented reality experience invites people to step fully into the Perrier-Jouët world. When guests stand before the AR screen, they are seamlessly composited into the campaign’s visual universe, appearing alongside the enchanting scene inspired by Mélanie Laurent.
A Holiday Experience of Wonder
Launching for the holiday season, this ambitious bi-coastal installation reinterprets Perrier-Jouët’s legacy for the modern cityscape. It invites passersby to pause, engage, and immerse themselves in a poetic celebration of nature, light, and artistry. Through the partnership with Visual Feeder, the Maison brings its creative spirit to life in a way that is both spectacular and intimate, transforming high-traffic streets into moments of magic. {END}
About Perrier-Jouët
Founded in 1811, Perrier-Jouët is one of the world’s most iconic Champagne Houses, renowned for its distinctive floral style and enduring commitment to art and nature. From its historic vineyards in the Champagne region to its long-standing association with Art Nouveau, the Maison has cultivated a creative legacy that bridges craftsmanship, culture, and innovation. Perrier-Jouët continues to collaborate with artists and visionaries around the world to reinterpret its heritage for contemporary audiences.
About Visual Feeder
Visual Feeder is an immersive media company transforming vacant storefront windows into large-scale projection-based experiences. Operating across major U.S. cities including New York, Los Angeles, and Chicago, Visual Feeder works with leading brands, agencies, and cultural institutions to turn high-traffic urban real estate into dynamic storytelling platforms. Through a blend of projection mapping, interactivity, and computer vision, Visual Feeder creates experiences that engage audiences where city life unfolds.
About Publicis
Publicis is a global creative agency network delivering integrated marketing solutions across creativity, strategy, media, and technology. Known for shaping culturally relevant brand experiences, Publicis partners with leading global brands to create impactful campaigns that resonate across physical and digital environments.
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