Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic step forward as the company expands its vision for creativity, growth, and community impact.
Recognized for its award-winning campaigns for innovation and creative craftsmanship, Overall Murals continues to advance paint technology, artistry, and storytelling within the out-of-home (OOH) medium. With a proven formula for turning bold ideas into real-world impact, the company brings art and advertising together through work defined by intention and craft.
Shannon Peel is an accomplished artist and creative leader whose career bridges fine art, street culture, fashion, and brand design. A Sydney native now based in New York City, he has exhibited his fine art internationally and was a longtime Artist Network Program artist with RVCA, where he also served as Art Director. Known for his expressive use of color and dynamic compositions, Peel brings more than three decades of creative experience that fuse artistry and design. At Overall Murals, he will lead creative design, artist collaborations, brand content, post-production, and the evolution of Overall Creative and Special FX teams—advancing storytelling grounded in craftsmanship and the artistry of the hand painted medium.
“Overall Murals has always brought art and advertising together in ways that challenge and inspire,” said Shannon Peel. “I’m excited to help deepen that creative tradition—elevating our design, content, collaborations, and design process, while building work that resonates both on and beyond the wall.”
As Overall Murals’ first-ever Fractional Chief Brand & Impact Officer, Jeff Jan brings extensive leadership experience across brand strategy, communications, media, and OOH advertising. In addition to leading his consulting practice, Janko, Jeff has held executive roles with Out of Home Advertising Association of America (OAAA) and billups, as well as senior positions at Wieden+Kennedy and Venables Bell & Partners. At Overall Murals, he will oversee brand strategy, marketing, and growth initiatives to strengthen positioning, expand partnerships, and amplify the company’s creative influence.
“There’s a real thirst for creativity that feels more intentional and tangible than ever,” said Jeff Jan. “Overall Murals connects brand purpose with artistry in its purest form—paint, people, and stories that make lasting impact. And no other platform delivers such a dose of dimension as the beauty of something hand painted.”
From groundbreaking rain-activated murals to large-scale brand collaborations that merge art, innovation, and storytelling, Overall Murals continues to expand what is possible for hand painted work in public spaces. The company has brought high-profile campaigns to life for brands such as Apple, Nike, Ray-Ban, Netflix, Spotify, adidas, Google, Amazon, and Coca-Cola.
“This moment is about momentum and meaning,” said Angel Saemai and Dmitry Pankov, Co-Founders of Overall Murals. “We’re thrilled to have Shannon and Jeff join our talented team. They bring the vision and drive to move us forward while staying true to the craftsmanship, painters, and purpose that built this company. What we shape together moving forward will honor where we began.”
About Overall Murals
Overall Murals is the largest independently owned and operated hand painted outdoor advertising company in the U.S. Founded in Brooklyn, it brings award-winning craftsmanship and creative precision to every wall it paints. Blending artistry, design, and full-scale production, Overall Murals creates high-impact murals that connect brands, artists, and communities. With more than 80 premium wall locations in 11 key markets, the company oversees every stage of the process—from concept and creative development to production, installation, and special effects—preserving the tradition of hand painted artistry through work defined by quality, collaboration, and enduring craft.
Media Contact: Jeff Jan, Overall Murals, press@overallmurals.co
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