When you put up a new billboard you always want the longest possible lease for the ground the billboard sits on. A long lease gives you a good planning horizon and insures you’ll recover your investment and maximizes the value of the billboard when you want to sell. Landlords, on the other hand, often want short leases so that they can renegotiate terms and sell a property for development without impediments. What’s the minimum term you’ll accept for a static or digital billboard lease. Take our poll below. For simplicity’s sake we assume that the lease has a hard stop with no automatic rollovers.
We’ll report the results when the poll is finished
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