Starting November 3,Tennis Channel will bring daily highlights from the WTA Finals in Riyadh (Nov. 1 -8) and ATP Finals in Turin (Nov. 9-16) to one of the most heavily-trafficked spaces in the world – Times Square.
This OOH moments features the following elements:
- In partnership with KEVANI, a leading innovator in OOH media, Tennis Channel becomes the first sports brand to showcase content on SquareView at 711 Seventh Ave.
- The dynamic installation features a bold mix of full-motion and static displays, immersing New Yorkers and global tourists alike in championship tennis moments, from powerful match recaps to highlight reels featuring the world’s best players.
- Throughout both tournaments, the displays will highlight fresh daily recaps and Finals moments, keeping millions of passersby dialed into the energy, drama, and athleticism of the sport.
Tennis Channel is promoting the WTA and ATP Finals, which are the ultimate showdowns for women’s and men’s tennis – featuring the world’s top players including Coco Gauff, Aryna Sabalenka, Jessica Pegula, Carlos Alcaraz, Jannick Sinner, Novak Djokovic and more. Throughout both tournaments, the displays will highlight fresh daily recaps and Finals moments, keeping millions of passersby dialed into the energy.
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