New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a commitment to delivering meaningful experiences for consumers in cities, the creation of IRLX was the natural next step in building a media brand that delivers out-of-home media and IRL experiences to engage consumers deeply and authentically.

Rohan is a creative leader with 15 years of experience shaping strategy across experiential, written content, social, video, talent activations, and beyond. With a background in editorial and copywriting (Time Out New York, Refinery29, Lifebooker), she spent the last nine years working in brand partnerships, most recently spearheading experiential campaigns at World of Good Brands and its flagship experiential space, House of Good. She will start on November 3rd, and report to Esther Raphael, Chief Marketing Officer.

“Experiential work is about human connection — creating those rare moments when brands feel part of real life,” said Raphael. “With Eva’s expertise and leadership in the space, we’re expanding what’s possible — blending physical spaces, innovative media, and cultural moments to help brands truly come to life in the real world.”

With strong reach across many of America’s top cities, Intersection has long delivered campaigns that allow brands to own entire cityscapes — connecting with consumers at key moments in their daily lives. IRLX expands its capabilities to deliver even greater consumer engagement to include influencer events, retail pop-ups, street activations, eye-catching build-outs that stop people in their tracks, and additional in-person brand touchpoints.

Intersection’s media network extends across the top U.S. media markets – New York, Los Angeles,  Chicago, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.

About Intersection

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.