Markets: Texas, California (Los Angeles)

Address: PO Box 25103, Dallas, Texas, 75225

Email: Billy@FairmountOutdoor.com

Phone: 512-731-1865

Fairmount Outdoor operates a billboard plant with 22 faces including 3 Digitals & 19 Statics in Texas, and 7 Wall Murals in Venice Beach, CA.  Fairmount Outdoor structures are in the following communities:

• Dallas
• Fort Worth
• Venice Beach, California
• Joshua, TX
• Rainbow/Glen Rose, TX
• Decatur, TX
• Denison, TX

Debbie Tolson is President of Fairmount Outdoor. Billy Tolson is the company’s Vice President and General Counsel.  We talked with Billy Tolson.

What’s new over the past year?

A little bit of the Old and the New… Hand-painted Wall Murals and Digital Monopoles…

In Los Angeles, we’ve been leaning into the resurgence of hand-painted wall murals, blending artistry with advertising. The WINDWARD in Venice Beach is our crown jewel: a dynamic Wallscape located directly under the world-famous Venice Sign. Advertisers love Earned Media, and this location delivers. Campaigns often generate enough buzz to pay for themselves within days.

This unique location allows us to tap into our creative side with campaigns that combine hand-painted murals by day and laser projection elements by night. Behind the mural, The WINDWARD offers a fully customizable 4,000sf space for Pop-Up / Brand Activations—transforming OOH visibility into immersive, on-site engagement. We hosted DIAGEO for a BAILEYS IRISH CREAM Pop-Up, where customers could try their new products framed under the massive 500sf Wall Mural.

In Texas, we recently installed a dual-sided Digital Billboard in Joshua, TX (just south of Fort Worth). We’re testing a new sales approach with a dedicated self-serve website that lets local businesses buy ad time, upload creative, and access proof-of-play—just like the big DOOH networks, but built for our local market. The goal: bring modern media tools and a familiar e-commerce experience to local advertisers.