New York, NY-October 9, 2025 – Today, Screenverse announced the acquisition of key technology assets from Perpetual Media, strengthening its ability to unlock scaled video monetization for digital out-of-home (DOOH) networks. The move reinforces Screenverse’s commitment to advancing video-first solutions and enabling enterprise partners to maximize the value of their digital screen inventory.
Screenverse has acquired Perpetual Media’s proprietary prDOOH software platform, associated U.S. patents, and related integration rights, forming a technology stack purpose-built for programmatic video delivery in digital out-of-home environments. This software and IP suite standardizes the handshake between DOOH endpoints and omnichannel demand-side platforms (DSPs).
The technology natively supports IAB-standard video measurement, including quartile tracking and adaptive rendering across different screen formats. These capabilities are critical for attracting CTV and outstream video demand to DOOH inventory. By acquiring these assets, Screenverse has established the technical foundation to scale video monetization across its high-dwell, content-driven networks, aligning DOOH inventory with digital video standards.
The acquisition comes at a pivotal time when advertisers are seeking more premium, video-ready environments beyond the living room. By integrating Perpetual Media’s technology, these screens will be able to stream CTV and digital video creative with the exact targeting and measurement buyers expect online—bringing DOOH fully into the video conversation.
This is particularly impactful for media owners with screens in retail, lifestyle, office, healthcare, and entertainment environments, where audiences naturally engage for extended periods of time and video storytelling performs best. By marrying Perpetual Media’s infrastructure with Screenverse’s scaled footprint, the DOOH industry gains a seamless bridge to tap into the massive pool of omnichannel video demand.
The acquisition equips the company with an exclusive software layer built to enable video demand in DOOH—advancing Screenverse’s digital-first approach and long-term strategy to deliver client-side monetization tools without becoming an SSP or CMS.
As part of this transaction, Brandon Wilton will join Screenverse as Vice President of Enterprise Partnerships. Brandon brings deep expertise in video monetization and enterprise integrations, having built and scaled Perpetual’s DSP relationships and exclusive publisher agreements. His leadership will accelerate Screenverse’s ability to bring enterprise-grade video solutions to its partners.
“The acquisition of Perpetual Media’s supply-side technology is a pivotal step in our mission to be the universal monetization bridge for digital screens in the physical world,” said David Weinfeld, CEO of Screenverse. “By adding Perpetual’s video-centric technology and expanding into non-standard inventory, we’re giving publishers the tools to maximize yield and opening the door for advertisers to access audiences in new and impactful ways.
The timing aligns with surging investment in digital video: U.S. digital video ad spend is expected to reach $72 billion in 2025, nearly 58% of total TV/video budgets. By integrating Perpetual’s technology, Screenverse ensures DOOH networks can participate fully in this growth.
“I couldn’t be more excited to partner with David, Adam, and the Screenverse team to bring scaled video monetization to their partners and broader ecosystem,” said Brandon Wilton, Founder of Perpetual Media. “We founded Perpetual to create flexible, vertically integrated solutions that help DOOH and video publishers maximize their revenue through omnichannel demand. We’ve always believed our technology would reach its full potential within a larger organization—one with the scale, market position, and commitment to excellence that Screenverse commands. I’m equally excited for Perpetual’s next chapter under new CEO Hector Garcia, who will lead its growth as a Screenverse publisher in the retail space.”
This acquisition underscores Screenverse’s mission to be the strongest monetization bridge for digital screens in the physical world, advancing the industry’s ability to serve advertisers with video-first solutions while helping publishers unlock new revenue streams.
About Screenverse
Screenverse is the leading partner for DOOH media owners, specializing in monetization and ad management solutions that scale programmatic revenue. Established in 2020, Screenverse has built the largest network of DOOH inventory in the physical world, with over 120,000+ digital screens across 21 networks, including billboards, urban panels, retail, and residential environments. Connecting advertisers to premium media nationwide through both programmatic and direct channels, Screenverse delivers meaningful results for brands, agencies, and media owners alike.
For more information, please visit: https://www.screenversemedia.com/
About Perpetual Media
Founded over a decade ago, Perpetual Media pioneered the introduction of programmatic video demand to Digital Out-of-Home (DOOH). As a leading prDOOH publisher, Perpetual Media empowers media partners with the tools to deliver highly targeted video and static experiences across digital networks.
Perpetual believes that brands, advertisers, and agencies seek to engage consumers directly on the path and at the point of purchase. By aggregating smaller to mid-sized media owners, Perpetual unlocks greater reach and revenue potential, enabling them to maximize monetization while providing advertisers with scalable, measurable impact.
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