This caught our eye at Billboard Insider yesterday, as we have been following the woes of Cracker Barrel who has been a reliable source of billboard advertising over the years. Steak ’n Shake CEO Sardar Biglari has been a vocal critic of Cracker Barrel’s botched rebranding from the beginning, and has not let up. Biglari is also a major shareholder in Cracker Barrel owning nearly 3% of the company’s shares and is leading a proxy battle to get rid of Cracker Barrel CEO , .
What’s the best way to get the word out? A billboard, of course, which Bilgari purchased in Nashville, TN, near Cracker Barrel’s Lebanon TN headquarters.
Stake n’ Shake is majority controlled by Biglari Holdings, controlled by its founder, Sardar Biglari, who has been trying to gain control of Cracker Barrel since 2012. Everyone who hopped onto this Cracker Barrel culture war story got swindled into doing the bidding of a… pic.twitter.com/G5ndjeyxM9
— Brett Meiselas (@BMeiselas) September 19, 2025
You can read more on this story at MediaPost.
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