BIG OUTDOOR has been selected to re-imagine Downtown LA’s most high-profile advertising location into the largest and most advanced digital display in the area – the Circa Digital Spectacular.
Launching in early 2026, this transformative redevelopment will enhance an already incredible asset into a seamless, architecturally integrated 20,000 sq ft digital spectacular. Built directly into the façade of the Circa towers, the curved display will offer the highest quality LED technology allowing for 3D anamorphic creative, synchronized animations, and other dynamic content capabilities.
“We are thrilled about this opportunity to partner with Hankey Investment and Jamison on this iconic project,” said Bill Tagliaferri, President of BIG OUTDOOR. “Circa will be the most impactful digital display in Downtown Los Angeles, perfectly positioned to capture the world’s attention during marquee moments like the FIFA World Cup in 2026, The Superbowl in 2027 and the LA Olympics in 2028. This incredible display offers brands a one-of-a-kind platform in the epicenter of the city’s sports and entertainment scene.”
“Of all the media companies we considered, BIG OUTDOOR stood out as the right partner for our Circa Spectacular. They understand how to elevate a property while honoring its place within the fabric of the city,” said Scott Dobbins, President of Hankey Investment Company. “We’re excited for this partnership – their proven ability to reimagine signage into world-class landmarks gives us confidence that Circa will become an iconic media presence when it lights up Downtown Los Angeles in January 2026.”
The Circa Digital Spectacular will command attention from all corners of Downtown LA – captivating entertainment crowds, convention visitors, local residents, and daily commuters alike. Its unparalleled prominence cements it as the premier platform for global advertisers in the heart of DTLA.
This milestone project builds on BIG OUTDOOR’s Los Angeles expansion, which has rapidly grown into the city’s most comprehensive network of high-impact digital assets. From large-format spectaculars along the Sunset Strip to Santa Monica’s only DOOH inventory, BIG OUTDOOR delivers unmatched visibility across LA’s most influential and high-traffic corridors.
About BIG OUTDOOR
BIG OUTDOOR is a leading Out-of-Home media owner specializing in premium, large-format digital and static signage in the nation’s most dynamic markets. Known for its expertise in OOH development, real estate partnerships, and sales execution, BIG OUTDOOR has built an industry reputation for delivering iconic media destinations that blend cutting-edge technology with architectural design.
About Hankey Investment Group
Hankey Investment Company is a premier real estate investment, development, and lending firm based in Los Angeles, California. As a core entity of the $29 billion Hankey Group of Companies, the firm plays a leading role in shaping the Southern California landscape through strategic real estate initiatives.
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