A reader asked Billboard Insider to write more articles on how to use AI in out of home.  We’ll start with a case of what not to do.  Don’t use AI to try to buddy up to someone with whom you have no relationship…

Billboard Insider guesses this person used AI to scan the Billboard Insider website and then pretend to have a relationship to sell something.  The “transaction” mentioned is an article Billboard Insider wrote about two non-affiliated companies.   Billboard Insider owns no billboard inventory itself and has no client base which is impacted by the post.  This is using AI for the crudest kind of personalization and it backfires.  It shows you are incompetent.  Your target can see it in a second and you’ll get a permanent email block…as Pascoal Dias did.

How is your out of home company using AI?  Email davewestburg@billboardinsider.com or use the comments form below.  We’ll run more articles on this topic.

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