Lamar Acquires StreetMediaGroup Denver & Surrounding Market Assets

Loveland, CO – StreetMediaGroup (“SMG”), an operator of billboard and transit assets in Denver and Northern Colorado, announced today that it has divested the company’s billboard and transit assets in Denver and surrounding markets to Lamar Outdoor Advertising (“Lamar”).

SMG, the 2nd largest independent out-of-home company in Colorado, was founded in 2011 by Gary Young.  Gary recruited Troy Hammond in 2013 as co-owner and COO.  The company is based in Loveland, Colorado.  Prior to the sale, SMG operated a dominating presence of premier digital, static, and transit assets along the front range of Colorado.

The transaction consisted of 16 high-profile digital billboard displays (including 5 of the top 10 highest impression digital locations in the Denver market), and over 750 transit displays in Denver and surrounding communities.  The completion of this sale significantly boosts Lamar’s market share in the Denver CO market.

SMG will continue to operate its assets in Northern Colorado.

SMG was represented in the transaction by Stark Capital Solutions.  Terms of the deal were not disclosed.

Chris Stark commented, “SMG is one of the most respected operators in the Mountain-West region.  Stark Capital has enjoyed over a decade of working with SMG, Gary Young, and Troy Hammond on various transactions.  Lamar’s strong interest in strengthening their Denver market presence, positioned them well to provide an appealing transaction to SMG.  It was an honor to assist SMG on the divestiture of these impressive assets.”

About Stark Capital:

Stark Capital, an OOH focused investment bank, has provided capital and merger & acquisition advisory services to the Billboard Industry for over 20+ years.  By assisting operators through a variety of investment banking engagements, Stark Capital has successfully closed over 500-Industry specific transactions with a total deal volume in excess of $650MM.

 

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.


Paid Advertisement

Comments are closed.