Many legal billboards seek to use humor to cut through the clutter. Here’s a Link to a Remote Legal staff Instagram Reel which rates humorous legal billboards.
Billboard Insider’s take: Humor is good. Clever is good. We’re not sure that flirting with obscenity is the best way to stand out.
What do you do to make sure your legal clients have ads that succeed. Us the comment box below or email davewestburg@billboardinsider.com and we’ll run a followup post.
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My largest clients are lawyers. Most of them provide their own creative. A few provide some very good examples of humor in their ads but nothing distasteful. Short sweet and to the point.