Bulletin Displays has developed better looking billboards and advertisers and customers approve. On Wednesday Billboard Insider wrote about how the company’s Landmark Message Centers highlight local landmarks and symbols. Today Bulletin Displays VP Sales Scott Rainey talks about the company’s Blueline Bulletins.
We showcased this project at the OAAA show in Boston. We are painting all our billboard structures a distinctive black/blue and have added new LED imprints and blue LED neon borders to each apron. We’ve incorporate blue LEDs on the apron as a remembrance of the original turn of the century billboards that had two wooden lines on their aprons.
We are beta testing multi-colored LED lighting in which we match the apron lighting to the creative. We will program the color changes automatically on all our digital billboards.
What do customers think?
The response from our agency and client partners has been overwhelmingly positive. To support this momentum, we commissioned a consumer sentiment survey from Attest, gauging how the public perceives the Blueline initiative. 94% of our customers prefer the Blueline structures over traditional billboards. 84% of consumers find the Blueline structures much more appealing than a traditional billboard structure.
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