Los Angeles, CA — This week, New Tradition Media significantly expanded its premium asset footprint in Los Angeles, partnering with Caruso to represent its Out-of-Home media portfolio, one of the most prominent networks in the country, and deliver access and connections to high profile audiences.
A prolific real estate developer in Southern California, Caruso owns and operates a portfolio of iconic retail, resort, restaurant and residential destinations including The Grove, The Americana at Brand, The Commons at Calabasas, Palisades Village, Rosewood Miramar Beach Resort, and more.
Caruso’s premium advertising portfolio features digital spectaculars, interactive kiosks, urban panels and a variety of high-impact static formats, complemented by exclusive activation spaces and immersive experiential platforms. Thoughtfully integrated throughout each property – from high-traffic corridors to luxury retail promenades and expansive open-air gathering and event spaces – these prime placements deliver exceptional brand exposure and meaningful consumer connections within environments frequented by discerning audiences who value quality and distinction. “We are thrilled to partner with New Tradition Media on our next phase of Out-of-Home offerings. We’re confident our partnership will bring even more value and opportunity to our advertising partners and continue to deliver on the energy and commercial success they can expect from Caruso,” said Corey Conrad, Senior Vice President, Leasing and Brand Partnerships at Caruso.
New Tradition continues to be a force in Out-of-Home media, expanding a compelling Los Angeles market footprint, where it owns and operates the LA Reef, a portfolio in excess of 100 bulletins, and a broad mix of other high-impact digital and static displays. Consistent with New Tradition’s mission to serve advertisers and audiences in a seamless, high-impact manner, this new inventory will also be available programmatically.
“We’re proud to add Caruso’s exceptional properties to our growing portfolio in the #2 media market” said Bret Richheimer, COO of New Tradition. “This partnership gives our brand partners even more iconic canvases to activate their campaigns in some of the most dynamic and memorable retail and mixed-use environments in the country.”
About New Tradition
Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of the largest independent operators of large format digital and static signage. With a focus on urban core environments, New Tradition provides advertising platforms for national brands and advertising agencies throughout the country. This includes signage in New York, Los Angeles, Boston, Nashville, Miami, Atlanta, Detroit, Austin, San Antonio, San Francisco, Seattle, Portland, Las Vegas.
About Caruso
Caruso is one of the largest privately held real estate development and hospitality companies in the world. Headquartered in Los Angeles, California, the company owns and operates a diverse portfolio of retail, residential, hospitality, and mixed-use properties known for their award-winning architecture, unparalleled guest experiences, and dedication to their local communities. Caruso’s expertise in creating beloved town centers has made its properties desired locations for retail flagships, new to brick- and-mortar tenants, and innovative dining and entertainment concepts. Consistently ranked among the top shopping centers in the world, Caruso’s properties continue to be the leader in the industry for occupancy rates, average sales per square foot, and compounded annual growth. Included in Caruso’s world-class portfolio and marquee shopping and dining destinations are The Grove and The Americana at Brand; luxury residential building 8500; and The Masonic Temple, a restored 1929 Art Deco landmark converted into innovative Class-A office space. The company continues to focus on expansion and has invested more than a billion dollars in new development including Palisades Village, a bespoke downtown in Pacific Palisades, California, and ultra-luxury resort Rosewood Miramar Beach in Montecito, California. The beachfront resort was awarded the rare Triple Forbes Five-Star by Forbes Travel Guide and also three recognitions from the Michelin Guide – one Michelin Star and a Michelin Green Star in sustainability for its signature restaurant, Caruso’s, and AMA Sushi is Michelin recommended. Rosewood Miramar Beach is the only hotel in the world with this elite combination of ratings. In 2022, the company unveiled Caruso Signature, a first-of-its-kind loyalty program connecting Caruso’s retail, restaurant, resort and residential destinations through a single platform, redefining the shopping and lifestyle experience
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