There were a number of OOH companies in the news this week.
San Jose city leaders on Tuesday are set to take the next step in making downtown digital billboards a reality. The City Council is expected to formally adopt a plan to install five new digital billboards at some of the city’s most recognizable landmarks. The company running ads on the billboards will give the city 15% of advertising time, and they are expected to bring in an estimated $20 million in revenue over the next two decades. Orange Barrel Media, which will be operating the billboards, Read more here.
Outfront Media LLC filed a lawsuit in State Superior Court in Monmouth County asking a judge to reverse the board’s denial of its application for an LED billboard. The proposed new billboard would have stood five feet taller than the existing 22-foot sign, but would have a slightly smaller display area. In its complaint, Outfront attorneys argue the electronic sign would have less of a visual impact than the current one because of its smaller size; the fact that would have been turned off at night; and technology that limits readability only to people within a 55-degree “cone of visibility.” Read more here.
The San Antonio City Council voted to create a two-year pilot program for digital billboards in select areas of the city. Known as the Digital Media and Arts Pilot Program, the program permits Outfront Media and Urban Activation Institute to create 10 off-premise digital advertising billboards in designated districts. According to city documents, as part of the newly created ordinance, the city will use $1 million for initial funding and $500,000 per year from the revenue-share agreement for the program. Read more here.
The North Carolina Court of Appeals will decide whether a billboard company can seek compensation from the state Deparment of Transportation in a permit dispute.
A trial judge issued a 2024 order forcing DOT to provide Grey Outdoor four permits for billboards along US 70 in Newport. The judge denied the company’s request for compensation.
Grey Outdoor’s lawyer argued Tuesday that DOT’s permit denial violated the company’s property rights. DOT initially denied the permits based on the prospective billboards’ location near the Croatan National Forest. While state law limits billboards near state and national parks, it does not apply to a national forest. Read more here.
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