LOS ANGELES—Media company Dream Outdoor recently launched a new digital out-of-home (DOOH) platform along Sunset Blvd. in central Hollywood. Dubbed “The Blade,” this vertically oriented DOOH screen is mounted to the façade of the Wallace on Sunset, an apartment complex owned by real estate investment trust Essex, across the street from the Hollywood Palladium theater and Hollywood Walk of Fame headquarters.
Facing east and mounted at a slight angle for better viewing from Sunset, the 8 mm EMPIRE™ Exterior XA LED video display measures 29’11” high x 10’6” wide (1,140 x 400 pixels).
“It’s obvious that digital-out-of-home platforms can be critical to commercial real estate portfolios these days,” said Pete Simon, director of OOH at SNA Displays. “Utilizing building-façade space the way Essex and Dream Outdoor have done with this digital provides additional revenue streams, and with flexible payment options like financing, this kind of dynamic real estate is extremely accessible.”
YESCO provided LED installation services.
See more at SNA Displays’ Essex Hollywood Digital portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Dream Outdoor
Dream Outdoor’s unwavering dedication to delivering expansive, innovative, and future-forward solutions provides our clients with limitless opportunities to reach new audiences. As trailblazers in the DOOH space, we are redefining the landscape itself through our iconic landmark platforms and immersive experiences that transcend the traditional model. Learn more at dreamoutdoor.com.
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