Things got s little busy last week with the OAAA conference, but we wanted to get in the rest of the Indie Impact Winners from the Spring IBO Conference.
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner.
From Richard and Todd:
Each winning billboard design offered an exciting way of solving an old problem.
Each out of home execution provided imaginative ways of inspiring clients and consumers alike.
Each winner broke the rectangle and all expectations for what a billboard “should” look like.
Here’s why we think they won. And why we think everyone in billboard design and the out of home industry, as a whole, ought to take notice and push harder.
Kingsley Water Damage Services Billboard by Tara Hatley of Grace Outdoor
Do you know why extensions work? Because businesses rarely use them. And to those not in “the know” a billboard extension is the part of the design that extends beyond the standard frame. In this case, the pipe and water deluge. It’s the easiest build of all the billboard embellishments. And it’s a great way to offer real-world depth to any billboard design. Tara Hatley, a 20+year veteran, knows this, and knows how to get the most out of Grace’s billboards for her clients.
On top of the epic nature of the image and extension, the board boasts simplicity. Using only a powerful image and the logo of the brand, these two visuals do all of the heavy-lifting. Allowing your eyes an easy read, and your brain, a sticky memory that you’ll recall when you inevitably experience your own leak.
Pier King Billboard by John Morgan of Whistler Billboards
The title up above “Pier King Billboard” is incorrect. This is not a billboard. It’s an event. It’s a house with a foundation and brick, breaking and quite literally sliding off the catwalk and over the edge. A great billboard advertisement is one that takes advantage of the size and scale of the medium and crashes it down upon our expectations. A great billboard advertisement pushes 2D design into our world. John Morgan, another industry veteran, took what could’ve been just decent and broke it wide open.
You look at this and you can feel the weight of the pieces falling. That’s drama. Amazement. A little anxiety. Awe. Humor. The visual and copy, all working together to make you feel. And when you feel, you remember. And when you remember, action is not far off.
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