Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Tonya Jones

Rating: 4 (very good)

• This ad is very well done. The top plane is broken by the extension to help draw the eye, and the same image breaks the lower color bar to keep things visually interesting.
• Flickers add some sparkle to the graphically enhanced tag line.
• The logo is large and high contrast.
• The contact info is a little on the small side, but still legible.
• The ad earns a 4 (very good).

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