Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner.

From Richard and Todd:

Each winning billboard design offered an exciting way of solving an old problem.

Each out of home execution provided imaginative ways of inspiring clients and consumers alike.

Each winner broke the rectangle and all expectations for what a billboard “should” look like.

Here’s why we think they won. And why we think everyone in billboard design and the out of home industry, as a whole, ought to take notice and push harder.

Bushnell University Billboard by Melody Roberts of Out of Home Creative

We didn’t judge this. But we’ve got some good ideas as to why this piece by Melody Roberts resonated so much with the Indie Impact Awards judges. It was an exercise in simplicity and discipline. And in those, this stunning design says only what it must. The subdued topographic map and warm lens flares serve to add texture and depth, while never detracting from the torch or brand name. Instead of leaning into a cheesy headline, we’re given an understated call to action that fits within the brand’s tone.

It’s beautiful execution and judicious use of space and graphic elements is a testament to the working relationship and trust that Melody built with the Bushnell University and Meadow Outdoor teams. A trust, that if not solid, would have prevented such a design from seeing the light of day.

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement