WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today unveiled the full agenda for its 2025 OOH Media Conference, taking place May 5–7 in Boston, with a headlining keynote by actor, writer, and producer, Charlie Day. With powerhouse marketers, agency executives, media analysts, and industry thought leaders set to take the stage, this year’s event promises to be a bold exploration of the expanding role of out of home (OOH) in the modern marketing mix.
Charlie Day, best known for co-creating and starring in It’s Always Sunny in Philadelphia, will bring his signature energy and offbeat perspective to the main stage. In addition to his on-screen success, Day has expanded his creative footprint as an entrepreneur with the launch of Four Walls Whiskey. His keynote will explore how bold storytelling, cultural resonance, and creative risk-taking can drive real-world impact. Underscoring this year’s conference theme, “The Power of Presence,” his session will spotlight how showing up in authentic, unexpected ways can leave a lasting mark on culture and consumers alike.The 2025 agenda features a who’s-who of brand and media leaders, including:
- Kraft Heinz’s North America CMO, Todd Kaplan in a headline session on creativity, culture, and striking the balance between creativity and data, moderated by David Shing
- A chief marketing officer roundtable with trailblazing marketers from Bose, New Balance, and CBRE on growth strategies and cutting through the noise
- Cracker Barrel’s CMO Sarah Moore on balancing tradition with innovation across social, digital, and loyalty marketing
- Generational researcher Jason Dorsey returns to the OOH Media Conference stage unpacking how younger generations think about media, brands, and the workplace
- A powerhouse panel of women leaders from Rakuten, Infillion, Gemini, and Intersection on breaking barriers and building brands
- Media strategist Brian Wieser on current trends impacting the ad economy and the industry’s future, examining shifting dynamics and what these changes mean for how money will flow in a rapidly transforming environment
- A candid conversation with the chief executives of the three largest U.S. OOH companies: Clear Channel Outdoor, Lamar Advertising and OUTFRONT Media
- A high-impact media investment discussion with senior executives from major agency holding companies on OOH’s growing role in the media mix
- Brand leaders from HubSpot, Lesser Evil, and Lalo on how innovative brands are adapting to a rapidly changing media and platform ecosystem, shifting consumer behaviors, and economic complexity
- A pharma marketing case study with AstraZeneca on how programmatic DOOH is reshaping patient engagement
- LUMA Partners’ Terence Kawaja on how AI, automation, and retail media are redefining the future of OOH
“The 2025 OOH Media Conference showcases the full power and momentum of the out of home industry,” said Anna Bager, President and CEO, OAAA. “This year’s agenda is our most ambitious yet—featuring an inspiring keynote from Charlie Day, plus dynamic conversations with brand leaders, media innovators, and creative visionaries from every major sector. It reflects how far out of home has come and boldly charts where we’re heading next—thriving at the intersection of creativity, technology, commerce, and culture.”
The 2025 OOH Media Conference will also feature deep-dive track sessions and workshops, the 83rd Annual OBIE Awards, the bi-annual OOH Industry Awards, and countless opportunities for networking, inspiration, and industry celebration over three packed days.
To view the full agenda and register for the 2025 OOH Media Conference, visit ooh2025.com/agenda.
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