North Carolina State Representatives have introduced legislation that would establish a public-private partnership between the outdoor advertising industry and the North Carolina Division of Emergency Management, Department of Public Safety, Secretary of State, Highway Patrol, North Carolina Center for Missing Persons, and Federal Emergency Management Agency.

The representatives indicate the creation of the partnership will establish a state-of-the-art public communication network dedicated to providing real-time information to motorists for an array of time-sensitive urgent messages.  It can be updated on a  24/7 basis and in a very cost-effective manner.

Bobby Soule, president of the North Carolina Outdoor Advertising Association was quoted as saying, “We are excited about the various opportunities digital networks will provide for the communities we serve. In addition to providing a platform for critical emergency messaging, including Amber Alerts and severe weather information, digital billboards also provide local businesses the opportunity to change their advertising messages throughout the day in an incredibly cost effective manner.”

For more on this you can read the entire article at The Chronicle.

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