No OOH company wants to be ambushed by a sales rep resignation. Given that 87% of sales reps are money motivated (according to The Society of Human Resource Management), appropriate compensation is an important first step in preventing sales department turnover. When you consider the enormous lifetime value of a salesperson to a company, no element is more important than OOH sales rep compensation.

Having worked through toxic managers, poorly run business operations, and nearly bankrupt companies, the only reason I have ever resigned from a job was the compensation plan. Not necessarily the overall dollars, but the inequity of the plan, and the refusal of the company to address it. Any compensation plan that works to the disadvantage of either party will eventually work to the disadvantage of both parties. Therefore, I have partnered with Billboard Insider in a major initiative to survey and shed light on the current compensation structures used by OOH companies.

In this anonymous survey we ask about how your company structures sales compensation so we can all benefit from this collective wisdom to build OOH sales.

The deadline for participating in the survey is 6:00 PM Eastern time next Monday February 3, 2025. We will then compile and publish the results in Billboard Insider.

If you have other thoughts on optimal ooh sales compensation please use the comment box below or email davewestburg@billboardinsider.com

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