Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Seita Jewelers

Rating: 5 (great)

• The jewelry ad pictured here does an excellent job of getting the attention of the target audience. Because of the background color, the LED lights, and the old-school flickers, prospective jewelry customers are compelled to look at the ad.
• A low word count makes that extremely easy.
• The large logo positioned in the most memorable spot in the ad ensure they know where to go spend their money.
• Nice work! This ad earns a 5 (great).

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