Jan 14, 2025. CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company and the largest Minesota-based billboard company, headquartered in Clearwater, Minnesota is excited to announce three key promotions:
Dan Franklin has been promoted to Chief Executive Officer (CEO). His duties will include setting the overall company vision and growth strategy, maximizing profitability, cultivating Franklin’s external relationships, managing company resources, establishing policies, creating a growth-oriented employee culture, and strategic hiring.Dan graduated in 2006 from St. John’s University, Collegeville, MN, with a bachelor’s degree in business management/marketing. He joined Franklin Outdoor in 1998 and was most recently their Director of Operations.
Robert (Bob) Schwartz has been promoted to Chief Revenue Officer (CRO) His duties will include developing and executing strategies to maximize revenue generation across all Franklin Affiliated Companies, strategically expanding the sales department, aligning sales and marketing growth efforts, monitoring market trends, and identifying new revenue opportunities. Robert is a graduate of St. Cloud State University, St. Cloud, MN, with a Bachelor of Science degree in marketing/marketing management.He began his career with the Franklin Outdoor division in 1989 as a sales rep, later serving as National Sales Manager, and most recently as Vice President of Sales.
Janelle Hennen has been promoted to Office Manager. Prior to joining Franklin Outdoor, Janelle worked in database coordination at Innovative Processing, administrative support at Cathedral High School and traffic at Leighton Broadcasting. Janelle joined Frankin Outdoor in 2020, most recently working in administrative support.
Dan Franklin said “The bedrock of Franklin Outdoor over the past 48 years has been the tenure and devotion of our staff. I’m proud to award these promotions as a reward for their hard work and dedication and the recognition that their leadership will lead growth in the coming years.”
All of these promotions take effect immediately.
About Franklin Outdoor Advertising: Franklin Outdoor Advertising was founded in 1977 by James Franklin. His son, Keith, joined the company in 1981. In 2006 Keith’s son, Dan, joined FOA full-time after graduating college. FOA is a vertically integrated company with their own construction, installation, sales, real estate, print, and design teams in house.While the historical growth of Franklin Outdoor has been through organically developing new sites, in 2014 the company began more aggressive growth through acquisitions of assets from Minnesota Billboards, Clear Channel Outdoor, and Design Angler’s. Franklin Outdoor Advertising employs 28 people, 12 who have been with FOA for more than 10 years and six who have been with FOA more than 25 years. Franklin Outdoor Advertising is a proud member and supporter of the Independent Billboard Operators/USA.
Franklin affiliated companies:
Franklin Graphics – Founded in 2010, the graphics division has complete print and design shop capabilities for the full spectrum of outdoor graphics needs. The graphics team operates multiple Grand Format and Large Format printers for the production of everything from vehicle graphics to yard signs and banners. Learn more at FranklinGraphicsOnline.com
Adversign – Adversign’s products include 4′ x 8′ and 6′ x 10′ portable signs placed in front of local businesses on a temporary basis. The vibrant colors used on FOA signs deliver an immediate impact to passing motorists and pedestrians.
On Premise Signage – Effective and eye-catching on-premise signage is an important element in the overall marketing efforts of retail businesses. Attractive signage not only identifies a local business, but it also invites consumers to stop. Electronic message centers allow businesses to advertise price specials, discounts, and special events.
More information at: FranklinOutdoor.com
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