For immediate release, NEW YORK CITY
“We’ve grown the IBO Speedway footprint dramatically over the last few years and we are ramping up a validation phase across our footprint for some of our adtech partners, like AdQuick,” said Chris Cowlbeck, CVO IBO Speedway. “We have added a suite of Speedway tools for every member and are amplifying our marketing efforts to canvas our members for novel and dynamic ideas. This will strengthen the availability, validation and value of our nationwide network of displays for brands and agencies to engage and “charge up” sales. We’re excited to add a talented, knowledgeable and charismatic personality in welcoming Deakin Bell, owner of Media Boss Group, to lead our IBO Speedway Marketing efforts.”
Having worked internationally in OOH for over a decade, Deakin Bell helped create one of the most mature, technology-enabled marketplaces, witnessing first hand the challenges our industry faced and supplied solutions to drive increased revenue. As Group Director at Australia’s largest OOH supplier, his efforts achieved double digit OOH market share with technology and data directly attributing to this success.
“I feel inspired by the collective IBO membership that I have met over the last couple of years and see the IBO Speedway as a massive step in removing sales barriers and unlocking incremental revenue. Achieving a higher overall media market share is possible in the US and we can collectively drive the market to double digit share with the IBO Speedway helping to lead this charge! Comprehensive insights that align to unified and qualified impressions will continue to instill trust into our industry, provide better data for planning and help justify our already impressive CPM value. I’m thrilled to partner with the IBO in guiding this next stage of growth and feel confident the IBO Speedway will deliver for the membership,” said Deakin Bell, owner of Media Boss Group, an OOH consultancy.
Cowlbeck said of Deakin, “I came to know Deakin through one of our international members, Brad Bishopp and learned of his experience with media owners. His passion, constructive outlook and perspective on brand interaction lines up perfectly with IBO Speedway. I’m personally very excited to have someone on the team that can help me deliver our messaging in a way that most people will appreciate, Deakin will be coordinating with our leadership team to contact every member to hear success stories and what we can do better as a cooperative organization to help them optimize pricing and maximize revenues.”
About IBO Speedway
The IBO Speedway is a cloud based set of data solutions and technology “tools” that enable our IBO team to aggregate and validate inventory information.
IBO Speedway has grown to over 300 companies with over 100K display footprint and uniquely functions as a cooperative manager, much like a rural electricity co-op. Our centralized technical effort enables a one-stop functionality for buying interests whether automation assisted, programmatic or the good old-fashioned manual way.
For more information contact Deakin Bell, via email deakin@IBOspeedway.org, or Becky Smith, via email becky@IBOspeedway.org or call the office for immediate attention, 580-226-2234 IBOspeedway.org.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
