20 November 2024, Sydney: Australian adtech company Veridooh has today announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated European OOH market.
In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery.
Independent verification becomes available for all OOH campaigns across all digital, static, and programmatic media buys.
Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in a single easy-to-use platform.
Zuiver Group is one of the Netherlands’ most forward-thinking media agency groups, with a client focus on efficiency and transparency. Combining media, online marketing, web development and content production, Zuiver offers results-oriented campaign planning for national and regional advertisers in the Netherlands.
This announcement comes at a significant time for the OOH industry, as advertiser demand for independent verification is growing exponentially across the world. According to the latest research from the DPAA, third-party verification is now considered by advertisers in the US to be the most important measurement capability for unlocking growth in OOH.
Veridooh co-founder Mo Moubayed said: “The Netherlands is one of the world’s most advanced OOH markets, and we are thrilled to now be supporting this thriving industry by giving advertisers greater visibility and confidence that their campaigns are delivering as planned.
We couldn’t have found a better partner for this expansion than Zuiver Group. From day one, the team at Zuiver Group really understood the value of independent verification and the speed with which we’ve been able to make this happen is a testament to their commitment to providing a world-class service to their clients. They are leading the way in making OOH in the Netherlands a more sophisticated, data-driven channel.”
Zuiver Group founder Edwin Werkman said “Veridooh is leading the way with its breakthrough technology that enables outdoor advertising campaigns to be more insightful and accessible, giving our clients even more insight and boosting their confidence in the performance of outdoor advertising campaigns.”
About Veridooh
Veridooh is the world’s leading adtech solution for independent OOH verification, campaign automation and reporting automation. Veridooh’s all-in-one platform brings together Media Owners, Agencies, and Advertisers, providing campaign analytics and automation tools in a single place. Through its proprietary SmartCreativeTM technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns. Clients include global brands such as Google, Amazon, Mercedes-Benz, Pepsico, Unilever, Sony and McDonald’s. The adtech leader has also won several awards including Campaign Asia’s 2023 Most Valuable Technology and B&T’s 2023 Marketing Technology Company of the Year Award.
Veridooh was founded in 2019 by Jeremy Yang and Mo Moubayed. In both 2023 and 2024, Mo and Jeremy were recognised in the Performance Marketing World Powerlist 100, as well as the Campaign 40 under 40 list in 2023. Headquartered in Sydney, Australia, Veridooh has global offices in London and New York.
About Zuiver
Zuiver Group is a leading independent media agency group in the Netherlands, fusing media, online marketing, web development and content to help advertisers to create successful brands. Campaigns are planned through a results-oriented approach using effective solutions that provide efficiency and transparency for national, regional and local advertisers.
Zuiver Group was founded in 2009 and consists of four agencies: full service media agency Zuiver Media, Wind Mee online marketing, web development agency Modern Minds and content production agency Studio Bravoure.
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