ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in shopper marketing and out-of-home advertising, has named industry veteran Brian Dunphy Chief Commercial Officer. With a rich background in mobile technology, AdTech, and omnichannel media, Dunphy is set to propel Starlite Media’s growth in the digital-out-of-home (DOOH) space.

Starlite Media’s expansive network includes over 650 premium, large format DOOH screens and 6,000 static faces strategically located at high-traffic shopping centers in key U.S. markets. Plans are underway to grow the DOOH network to 5,000 screens over the next two years, bolstered by a $50 million partnership with Digital Alpha and Quantela. Leveraging Quantela’s advanced data analytics, this partnership enhances Starlite’s ability to deliver highly targeted, data-driven advertising solutions.

“We’re excited to have Brian on board,” said Harold Lueken, CEO of Starlite Media. “His experience in mobile technology and data services aligns perfectly with our vision for delivering innovative, omnichannel marketing solutions that connect brands with consumers in the physical world by leveraging Starlites full-motion video digital displays.”

Del White of Quantela SVP added, “We are delighted with the continued growth of Starlite Media’s digital network and overall business since our partnership began. Bringing on industry leaders like Brian Dunphy further strengthens our confidence in Starlite’s bright future. Brian’s expertise in leveraging data and analytics perfectly aligns with our mission to use the Quantela Platform to elevate Starlite into the industry’s biggest, brightest, boldest, and now “smartest” network. “

Dunphy’s career has been marked by leadership roles at Catalina, Verve Mobile, Gimbal, and Qualcomm, where he specialized in data-driven, omnichannel advertising strategies. At Starlite, he will oversee sales, marketing, and business development, focusing on expanding partnerships and maximizing the company’s digital network and data capabilities to help advertisers reach target audiences effectively.

“Starlite Media’s ability to effectively engage shoppers along their path to purchase, combined with their data-driven strategy, truly excites me,” said Dunphy. “I’m eager to push the boundaries of what’s possible in the DOOH space, making Starlite an essential element in every brand’s marketing mix.”

For more information, please contact:
Krystal Kim
562.760.0030
384774@email4pr.com