Terry Carmody, Integration Media

“We expect PerView to become a bigger and bigger part of the world…. most people expect PerView and Place Exchange will probably will be able or have a good chance of passing the MRC standards. When that happens and somebody gets the MRC gold stamp of accreditation, that will be a tremendous change from a national perspective for the business.”

Justin Powell, Huntington Billboards

The need for a nationwide installer network.

“We are getting to a place, as you guys know about SignBird,,,,we need that for installers in a nationwide company.  I’m pitching this out there for someone to start this OOH nationwide company… we can have one relationship …. and then they can go get all of our installers …under that umbrella…it would lower the cost on every sign and it would increase accountability.”

Jeff Rushton, Media Resources

eQVISION – Benefits to DOOH Operators

• Improved approval rates if Dark Skies or Environmental concerns are priorities for local regulators
• Often eliminates the need for electrical upgrades; less Cap Ex and no delays resulting in more revenue earlier.
• Longer effective lifetime; less heat; next generation LED’s
• Lower cost future replacement path for only modules and not the whole display
• Drastically reduced installation costs if electric supply upgrades can be avoided.
• Reduced operating power costs per year (electrical, service)
• Reduction in carbon emissions can support ESG goals

Marty Williamson & Kerry Cox from the Buyer Perspective

Trailhead Media has made 45 acquisitions, 4,000 faces total since 2020. 300 digital faces.

The Buyer perspective, focus is on companies growing for density within their footprint.

“If digitals are over 5 years of age, I start looking at what it is going to cost us in the next 5 years to replace it. So all the digitals 4 years or younger, I will value a different way than those that are older.”

Andy McDonald, OAAA

 “A big issue that you see is surfacing as pandemic aid dries up, all those funds are going away … so how the states are going to fill those coffers …. they don’t want to tax their constituents … that’s not positive, so where are the deep pockets that may not be constituents. They’re out of state corporations and so we’ve got a lot of states … have looked to tax digital advertising Google, Facebook and Meta. The OAAA feels it’s  a slippery slope… they get those taxes in place where they’re going to look next …they’re going to come after us”

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