Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign.
The endeavor spotlights the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The OOH creative was developed and produced in-house by Lime. It captures how the daily struggles and hefty prices that come with car ownership — such as insurance, gas, parking, maintenance, and repairs — can be solved with the benefits of LimePass.
Media was strategized and executed by Cutwater. The plan boasts a robust buy of street-level placements across major U.S. cities, including Washington D.C., Seattle, and Chicago.
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