Company:  Roland Digital Media

Markets: Tennessee

Headquarters: 2300 W. Jackson St, Cookeville, TN  38501

Phone: 931-528-8100

Roland Digital Media operates a a plant of over 450 billboard faces including 41 digital billboards in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website is well-organized, simple to navigate and easy on the eyes).  Roland Digital Media is an operator associate in the IBOUSA.  Dave Roland is the company’s founder.  Roland Media uses a bright red logo and Roland is fond of saying “a sign without red is dead”.  Billboard Insider talked with Dave Roland.

Dave, I hear you’re celebrating 40 years

40 years ago this month Dave and Diane Roland went into business full time in Cookeville Tennessee as a commercial / electric sign shop. 2 1/2  years later they built their first advertising structure.  Today Roland maintains 41 digital screens and hundreds of static faces in 22 Tennessee counties.

You’re adding a new generation to the business.

The latest news involves the addition of Davy Roland who will be assisting with design and new product development for the company.Davy and his wife Dee live in Cookeville, and are both graduates of Savannah College Of Art And Design.  They have 3 sons: Joey 5, Ollie 2, and Manny 8 months.