YESCO can help with someone’s first out of home project. 

Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible and offer thoughtful terms. On a new digital billboard site, we’ll typically finance 90% of hard costs, we don’t require an appraisal, our rate is fixed for the life of the term, and we can approve, close and fund quickly. If any of these features appeal to an existing operator or someone just getting started, then we’re usually a good fit.

Who benefits from out of home financing and why?

We think investing in the development of new digital billboard locations is the best way for an out of home company to add value to their existing plant. Financing can be a tool that allows you to maximize your financial flexibility and increase your return on investment – when used appropriately. This is especially true when acquiring assets that appreciate in value- like digital billboards. As a hypothetical example, if you only had to put $40,000 of your own cash into a new site instead of the total cost (assume $400,000), you could develop two or three locations and still have sufficient liquidity to cover costs during your ramp up period.

Why is YESCO is a good financial partner?

YESCO turned 104 years old in 2024. We’re a 4th generation, family-owned and operated business. Our commitment to the OOH industry and the flexibility and terms we offer are born out of our many decades of experience building and operating our own billboard plant. We know the billboard business because we’re in it.

How do you decide who gets financing? 

We look first at the location, then the individual owner(s) of the company. We try to be as objective as possible, but want to see a permitted site with a long term ground lease (or easement), priced favorably to the operator that includes clean assignment language. If we feel like the location is good, we then look at the operator, their credit history, experience and financial position. We have provided financing to new operators who worked at a larger billboard company for a long time before setting out on their own. We’ve also provided financing to OOH companies in the top 10.

Tony Hull and Steve Burt will be at the fall IBO conference October 8-11 in Fort Worth, Texas.  Contact Steve at 385 831-9344, sburt@yesco.com or Tony at 801-599-8966, thull@yesco.com if you’d like to make an appointment.  We look forward to meeting you at the conference.

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