Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the boundaries of digital Out-of-Home (OOH) advertising in with a new digital window-scape campaign to promote her upcoming “Radical Optimism” tour. The campaign objective turns strategically selected unused retail windows into vibrant, immersive displays designed to captivate and engage viewers in targeted neighborhood areas.
Located in the vibrant areas of Belmont and Lakeview, where a youthful, dynamic crowd thrives, Visual Feeder’s projection technology brings the tour’s creative essence to life. The high-traffic windows light up the streets with stunning visuals, offering fans and passersby an experience that blurs the line between entertainment and advertising. Each display embodies the optimism and energy of Dua Lipa’s tour, turning everyday urban spaces into living canvases.
This campaign sets a new standard for urban marketing, showcasing the power of technology to reimagine cityscapes and convert vacant spaces into unforgettable experiences. By merging art and innovation, Visual Feeder’s digital window-scapes not only elevate brand communication but also enhance the city’s visual landscape.
Dua Lipa’s “Radical Optimism” tour will arrive at Chicago’s United Center on September 5 and 6, 2025
About: Dua Lipa
Dua Lipa is a Grammy Award-winning artist known for her unique blend of pop, dance, and electronic music. Her bold vision and creativity continue to shape the global music scene, making her one of the most influential artists of her generation.
About: Live Nation
Live Nation Entertainment is the world’s leading live entertainment company, and it is comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
About: Visual Feeder
Visual Feeder is a media technology company that operates a network of retail windows, transforming them into dynamic brand communication channels through projection mapping technology, creating immersive advertising experiences that captivate audiences and enhance urban landscapes.
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