Florence, SC – Adams Outdoor Advertising (“Adams”) is pleased to announce that it has acquired all of Cook Brothers Corporation’s (“Cook Brothers”) billboard assets as of September 19, 2024. Terms of the deal were not disclosed.
Brothers Mike, Bill, Lawrence, and George Cook founded Cook Brothers as a property development company in Lumberton, North Carolina in 1996. After the brothers were unable to come to terms on a renewal lease agreement for a billboard owned by a third‐party on property owned by Cook Brothers, the brothers decided to terminate the tenancy of that third‐party and enter the billboard business for themselves. Thus, in 1999, Cook Brothers installed its first billboard along I‐95 in Dillon County, South Carolina. Over the next several years, Cook Brothers built and permitted 8 additional structures, for a total of 17 faces along that same stretch of I‐95, all on property owned by Cook Brothers in Dillon County.
By acquiring these exceptional assets from Cook Brothers, Adams expands its out‐of‐home coverage in a rapidly growing area of South Carolina. Jon Weiss, General Manager of Adams’ Florence, South Carolina Market, describes the Cook Brothers’ assets as “extremely well‐built 14’ x 48’ bulletins, low to the ground, with exceptional visibility; indeed, these are the best assets between Dillon and Florence on I‐95.”
Adams, known for its innovative approach to out‐of‐home advertising, has been a leader in delivering impactful advertising solutions in key markets across the U.S. Founded in 1983 by Stephen Adams, Adams is the 4th largest out‐of‐home advertising operator in the United States (and the largest privately owned operator). Kevin Jones, Adams’ CEO, had the following to say about the acquisition:
“We could not be more excited to obtain these exceptional, one‐of‐a‐kind assets as an addition to Adams’ Florence, SC Market. We want to express our gratitude to Mike Cook and his brothers for partnering exclusively with Adams on this acquisition. Acquisitions and partnerships like this one have been critical to Adams’ growth over the years. We will continue the legacy of these assets started by the Cook Brothers by ensuring that they remain the best out‐of‐home assets on I‐95 between Dillon and Florence.”
With the addition of Cook Brothers’ 17 display faces, Adams Outdoor Advertising further solidifies its footprint in South Carolina, expanding its already robust network of more than 1,100 bulletin, poster, and digital faces across the Florence, SC market. Adams continues to deliver high‐visibility advertising solutions that connect brands with diverse audiences. This acquisition allows Adams to offer advertisers more premium opportunities, particularly in high‐traffic areas frequented by travelers and local consumers alike, offering maximum exposure along the I‐95 corridor.
* Local Assistance in the acquisition was provided by the Law Office of Natasha M. Hannah, PC
About Adams Outdoor Advertising
Adams Outdoor Advertising (“Adams”) is a privately owned company offering out‐of‐home and online media solutions. Adams offers unique and award‐winning creative, audience‐based multi‐media sales expertise, and a people‐first approach to client service. Adams boldly proclaims its mission of reinventing the medium known as outdoor by proving it to be more relevant and powerful than anyone has yet to imagine. By maintaining strong member relations with industry leaders such as Geopath and the OAAA, Adams employs data‐driven media proficiency that raises the standard for out‐of‐home. For more information, please visit www.adamsoutdoor.com.
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