“Something Wrong? Call Anh Phoong” is a common site in California as Ms. Phoong is a significant user of Outdoor Advertising to promote her law practice.
Earlier this month, Ms. Phoong, joined Bay Area rapper, graffiti artist and podcaster Dregs One on his “History of the Bay” podcast where she spoke in general about her use of OOH and the amount of money she spends annually. Local Bay area paper, SF Gate, reached out to get a more precise figure on her OOH budget. While she told SFGATE that she doesn’t have an exact figure she estimated her annual budget to be around $3 million!
At the end of last year, she took out 400 billboards in Los Angeles, and earlier this summer, she took out 20 or 30 in San Diego. This month, she began her campaign in Fresno with 15 billboards. Thanks to SF Gate for their reporting.
The story got Insider wondering who are the other attorney firms who have large advertising budgets? If you care to share, let us know at info@billboardeinsider.com.
In the meantime, if you are interested, here is a portion of the History of the Bay podcast where Anh Phoong talks about her billboard marketing.
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Yes, her budget is impressive. But I’m more so impressed that she didn’t use the headline “INJURED?”.
She instead used a 2 word headline that rhymed with her name? “Something Wrong? Call Anna Phoong!”
That sticks to my brain like glue. The power red dress is a nice touch too. Great job Mrs. Phoong!!