Some billboard advertisers try to be witty and irreverent in order to be noticed.  Insider saw this copy on a Georgia billboard last week.  This ad was clever and eye catching.

The strategy can backfire however.  A North Carolina jewelry store had to apologize last month after a firestorm over a jewelry billboard which said “Sometimes it’s OK to throw rocks at girls…”  This twitter response was typical.

Insider’s take:  Humor can backfire.  Get an opinion from several different people if you are worried about ad copy offending someone.

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