Toronto (Ontario), June 3, 2024 – On May 30th the second inaugural Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director of Marketing & Partnerships at COMMB, a presentation by Michele Erskine, Chair of COMMB’s board and CEO of OUTEDGE, alongside Mary Ventresca, VP Marketing and Business Development at PATTISON Outdoor introducing each category presenter from both operator and agency sides of the OOH industry.
From a red carpet experience to the venue being transformed digitally with projections, lighting and sound into a vibrant display of colour and thematics, due to the creative expertise of Derooted Immersive, the guest experience was one of glam and sophistication.
Reflecting back on the night, Lara Menzies, commented, “We extend special recognition to our title sponsor, UB Media, for their unwavering support for two consecutive years and all our special partners for making it such an incredible night for the industry to come together and celebrate. We also recognize with gratitude the hard work all the judges put into scoring the vast amount of campaigns entered into the awards this year.”
The winning and runner-up campaigns truly highlighted the creativity, innovation and ingenuity of the out-of-home medium & celebrated the advertiser’s incredible hard work. Menzies added “When creativity and strategy are combined effectively, the impact is palpable, demonstrating the medium’s powerful presence in the public realm.”
ABOUT THE CANADIAN OUT-OF-HOME AWARDS
The Canadian Out-of-Home Awards gala is an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. Winning categories are focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.
ABOUT COMMB
COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech stacks, and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives. COMMB.ca For more information, please contact: Jennifer Copeland – Director, Brand Communications COMMB jcopeland@commb.ca
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