Company: Mollman Outdoor Signs

Markets: Oklahoma

Headquarters: 627 Chickasha, OK  73018

Phone: 405-224-1560

Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma.  The company is run by Matthew Mollman.   The company is an operator associate in the IBOUSA.

Matt, how did Mollman enter the outdoor business?

I grew up posting and fabricating structures as my summer job for many years.  At the time, I was not aware of what a great business outdoor is.  However, in 2005 I thought it would be good to afford clients an additional choice of marketing their product and brand.  I was fortunate enough to be able to purchase a small footprint (64 Jr Poster faces) of underperforming structures from Lamar.

You also own radio stations.  Are there any synergies from owning radio stations and an outdoor plant.

• There is more synergy between outdoor and radio than any other forms of media. When you are in the car you are listening to the radio and also seeing billboards.  The outdoor and radio messages can reinforce each other.

• We offer added value in the form of extra radio ads when a client make a combination radio and outdoor buy.
• We use one sales force to sell both outdoor and radio ads which makes us efficient.

Initially, we wanted to keep our billboards inside our radio stations’ coverage area but, soon came to the realization that we could operate both media entities separately or as a single entity pending our clients desires.

What’s new over the past year?

Mollman Outdoor was fortunate enough to place two, static locations in service as well as a back-to-back digital structure.

What are some of your objectives for the coming year?

This year, our primary objective is to  continue with our strategy of controlled growth.  A second objective is to be more cognizant of expenses and how we can place more money on the bottom line

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