Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Billboard Design.com.
Ad: Yeti
Rating: 5/5 (Excellent)
I noticed this billboard around Mother’s Day and it really caught my eye. It’s a powerful message that praises moms and their strengths. I reached out to Yeti to get more information from them, and found that this location is actually at their flagship location in Austin TX.
“This billboard, located above the YETI Flagship in Austin, TX, is an extension of our latest Mother’s Day campaign. We use this space to share compelling brand stories, so we were thrilled to combine fun copy with a family photo of adventurer and mother Jess Houlding. This shot, taken by her husband Leo Houlding (YETI Ambassador and Professional Climber), also features their two kids, Freya and Jackson.”
The Team
Ryan Romero – Copywriter
Brooke Frazier – Art Director
Greg Fox & Melissa Ramos – Creative Directors
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