Insider received several helpful comments on yesterday’s The Problem With Eco-Vinyl post. We’ve printed the comments below.
Christopher Howe, Clear Channel Outdoor: With over 1,200 posters in the Boston market…we find overall a very small percentage of eco-posters are affected after severe weather. I personally have a few posters on annual contracts that have remained up and solid for 12+ months. A big factor is the hardware of the actual billboard. The board itself and the fastening materials and equipment do need upgrading if old and out dated. The low cost to produce and overall durability of eco-posters make for a very affordable marketing expense to a local advertiser.
David English, Ad-Trend: We avoid using eco-flex if at all possible. Our installers don’t like using it. The light weight of the product is great in theory. However, due to the weight, the wind affects it a lot more than a traditional vinyl.
Todd McCoy, Logan Outdoor: I don’t like it. Harder to install and you have to be extremely careful when stretching the vinyl or it will rip.
John Siegenthaler, Lindmedia: Its the printer or most likely the installation system. PE should perform as well as vinyl if you are using the best installation system. The key is to keep the substrate close to the sign face, whether its PE or vinyl. PE vendor quality is vastly different from one printer to another. Installation systems that use cables, clips, pulleys, gripper bars etc, are prone to failure in high winds, especially using PE. However, the weight of PE is attractive to maintaining billposter efficiency and ability to climb with limited weight. Anyone who feels that PE is not suitable needs to try Lind PosterSpring or Lind BannerSpring. Equally superior on all substrates, from PE to 7 0z, 10 oz and 12 oz vinyl, we did over 6,000 poster, bulletin and vinyl installations in 2016. Our average installer did about 25 posters per day. At under 5 minutes per post, that is maximum efficiency. Best of all, we did not have a single failure on PE or vinyl. Please visit www.LindSignSpring.com or call or email me to learn more information
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