Company of the Day – Blue Outdoor

Company: Blue Outdoor

Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016

Markets: Blue Outdoor has a significant footprint across the U.S. with their partners including

  • Tanger Factory Outlet Centers, Inc: A publicly-traded REIT that operates and owns, or has an ownership interest in, a portfolio of 42 upscale outlet shopping centers in 21 states coast to coast and in Canada.
  • Pyramid Companies: The largest privately held shopping center developer in the northeast. Their portfolio of malls boasts over 187 million annual visits.
  • Forest City Enterprises, Inc: A real estate company with $10.0 billion in consolidated assets. The company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate throughout the U.S.
  • Spinoso Real Estate Group: Focused on management, repositioning and development, the Spinoso portfolio includes a total of 16 malls across the country. The company manages a total of 13 million sq ft of space.
  • The Blackstone Group: A partner in various capacities over the past 10 years. Recent Blackstone large format advertising projects include South Station (Boston) and Three Bryant Park (New York City) that resulted in the creation of value for each asset. After developing South Station’s media offering for over 5 years, Blue Outdoor sold the rights in 2013 to focus on expanding its retail network opportunities.
  • The Atlantic City Jitney Association: Comprised of 190 vehicles who service Atlantic City 24/7, 365 days a year. Jitneys are Atlantic City’s most convenient and affordable mode of transportation. Jitneys are an Atlantic City icon that has served the city for almost a century.

Phone: 212.759.0200

Email: SALES@BLUEOUTDOOR.COM

Blue Outdoor was founded in 2006 as a fresh and innovative outdoor media company. Their goal is to generate revenue for their partners while providing great signage opportunities for their advertising clients. Blue Outdoor exclusively sells each of their assets. Blue Outdoor has grown their asset base to over 10,000 advertising faces delivering more than 1.2 billion annual impressions.

In 2016 Blue Outdoor was sued by T-Rex in New York for violating T-Rex’s patents.  You can read Insider’s November 2016 review of T-Rex lawsuits against out of home advertising companies here.


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