Care to guess which six states which are least friendly to outdoor advertising? A 2010 study of local regulation of outdoor advertising in 215 jurisdictions by Alan Weinstein, commissioned by the OAAA, found that 64% of the cities which most stringently regulate signs are located in just six states:
- Arizona
- California
- Florida
- Texas
- Virginia
- Washington
The study also found that stringent billboard rules tend to be geographically concentrated (e.g. the Los Angeles Area and the Bay Area).
The same study found a positive correlation between city size and permitting new sign construction: 76% of cities with populations over 300,000 permitted new billboards. Larger cities were also more likely to permit larger signs.
Insider’s take: Surprised that Texas is on the list and New York isn’t. Insider’s home state of Washington makes it impossible to put new billboards on freeways and prohibits digital signs in Seattle, Bellevue and along most freeways. Tacoma is headed for a legal showdown with Lamar over forced amortization of non-conforming boards.
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