Billboard Insider’s out of home affiliate Circle City Outdoor is small enough that every penny matters. But each year we find room in our budget to renew our OAAA membership. Here are four reasons why we spend the money each year.
Access to experts.
The OAAA staff are experts at assisting out of home companies. When we were recently approached by a political advertiser and wanted to know what best practices were for political advertising, we reached out to OAAA EVP of Government Affairs, Mike Hershey, and he gave us an individualized email on political advertising do’s and don’ts.
Regulatory cover.
When there’s a big regulatory issue, the OAAA carries the ball for the industry. Remember Scenic America’s unsuccessful four year attempt to outlaw digital billboards. OAAA lead the industry response and invested $1.3 million in a successful defense of digital billboards before the Supreme Court. As an OAAA member you get complete access to all the OAAA’s white papers and policy briefs which give you persuasive and articulate talking points on everything from amortization to condemnation to lighting to taxation.
Fortuitous meetings at the annual OOH Media Conference.
The OOH Media conference gives us the chance to mingle with more than 1,000 out of home execs. We can remember convention conversations with John Barrett of Barrett Outdoor on turning billboards into cell phone sites or Vince Miller on how DDI uses automated sales platforms or Park Outdoors’ Rick Steele on how to effectively sell local out of home.
Research and Advocacy
During 2023 OAAA funded 5 major research studies from Benchmarketing, The Harris Poll and Morning Consult to generate out of home selling points. In addition, OAAA hosted 13 agencies and 22 brands to dinners in New York and hosted 200 attendees at agency days in Chicago, Austin and Miami to make the case for increased out of home spending. OAAA is working to make the advertising pie bigger for out of home.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
