Company: Bella Outdoor

Markets:  Montana

Headquarters: PO Box 50119, Billings, MT

Phone: 406-671-6155

Email: Bellaoutdoor@bresnan.net

Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso.  The company operates a billboard plant  around Billings in Yellowstone, Carbon and Stillwater counties.     The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital billboards in Montana.  George J Beaudet Jr is the firm’s national sales manager.  Insider talked with Joe Mancuso.

Joe, how did you enter the out of home business?

I got into the outdoor business over 20 years ago with Obie media.  I started Bella Outdoor almost 10 years ago.

Tell us about your business approach.

We are on Facebook and have a web page.  A strong presence in the market is critical to a billboard businesses success…We work largely with other small business people.  We foster strong business relationships with out clients.

You’ve got a digital billboard.  What have you learned about selling digital?

Digital and static billboards are both excellent ways for clients to get their message across

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