Out of home continues to grow and outpace most local advertising channels, and OAAA wants to highlight the quantifiable impact your local campaigns made. Showcase your OOH excellence by entering the annual OAAA/Geopath Local Case Study Awards contest.

Eligible campaigns must have produced quantifiable results for local advertisers in 2023. The grand prize winner will receive a free trip to the OAAA’s 2024 OOH Media Conference on April 30th- May 1st in Carlsbad-San Diego, CA where those who truly nailed the art of driving value and delivering results will be honored.

Here are the eligibility requirements:

1. Eligible campaigns must have been posted between January 1, 2023 and December 31, 2023.
2. The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single DMA market.
3. Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
4. The campaign must have quantifiable results (e.g., increased sales by X%, generated X number of consumer responses to the promotion, produced X% increase in traffic to the advertiser’s website, generated X number of social media postings, etc.). PLEASE NOTE – only entries with quantifiable results will be considered. The inclusion of impressions should be as part of the Plan Detail and not in Results, as noted in the entry form.
5. All submissions must be received no later than February 16, 2024, 5:00 pm ET. There will be no extensions of the deadline date.