Company: Atomic Enterprises LLC (aka-Atomic Billboards)
Headquarters: 216 N Mosley St #130, Wichita, KS 67202
Market: Kansas, Oklahoma
Phone: 316-351-8228
Email: sales@atomicbillboards.com
Atomic Billboards is a leading independent operator and manager of outdoor advertising signage in Kansas and Oklahoma. Atomic manages more than 40 digital billboards in Kansas and Oklahoma. The company was started in 2012 and is co-owned by Elizabeth Farha, Brandon Shuey and Doug Robertson. Insider interviewed Doug Robertson.
Tell us about Atomic’s plant.
Atomic specializes in digital billboards advertising and has assembled a premier network of digital billboards capable of reaching motorists driving through the busiest streets, roads and in the most desirable city and suburban neighborhoods (including Kellogg/US 400, Rock Road, Bradley Fair Mall, Car Deal Row – Kellogg Drive, East Gate Shopping Center). Hundreds of national and local advertisers depend on Atomic’s premium billboard locations to promote products and services to local customers.
You also own the Fliphound Digital Billboard Ad Buying and Selling Platform.
The Fliphound and Atomic partnership is disrupting the way out-of-home (OOH) advertising is purchased. Fliphound’s online buying platform has helped Atomic diversify its revenue, expand its client base and importantly attract new customers to outdoor advertising. Having Fliphound’s online solution opens up the $53 billion online advertising market to Atomic and enhances Atomic’s ability to attract internet and social media digital advertisers who represent 38% of the overall annual ad spend. Fliphound’s is also focused on helping small and medium sized businesses affordably access digital billboards by providing broader product and services offerings. Fliphound’solution is perfect for independent operators who want to generate online sales and better compete with pending online offerings from Clear Channel, Lamar and Outfront. Fliphound’s ad platform was seamlessly integrated with Atomic’s sales team and helps Atomic cost effectively serve smaller customers using automation
Atomic gets positive feedback from outdoor advertisers who appreciate the ability to buy fixed contracts from local Atomic sales reps and buy online using Fliphound’s real-time bidding (RTB) and fixed contract (packages) features. Having multiple solutions for different types of advertisers provides Atomic with a competitive advantage in the market and is being recognized by other operators joining the Fliphound network. Fliphound recently released a new billboard cost and audience calculator that allows advertisers to get instant marketing pricing online by zip code and locate premium digital billboards in Wichita and more than 600 other cities.
Whose digital signs do you use and what’s been your experience?
Atomic operates a hybrid digital billboard network with equipment from various vendors including: Hyoco, Optec, NextLED and others. We have created single view scheduling platform using Omnivex’s Moxie player and a home grown system. Fliphound’s ad buying platform is fully integrated into our internal workflow and allows Atomic to automatically process and schedule on-line outdoor advertising campaigns. Fliphound has integrated its technology with operators who have deployed digital billboards from leading vendors including Daktronics. Formetco, Watchfire, and Yesco/Samsung and most scheduling/ERP systems. Fliphound provides Atomic access to the largest national public and open network of digital billboards for outdoor advertising allowing millions of advertisers who want to buy out-of-home advertising online with a few clicks of a mouse.
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