Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. However, The Radio Advertising Bureau Statistics dispute that. They show overall client spending during January to be on par with other typical months.

More likely it is because sales reps are so focused on closing out the holidays and current year, they lack planning ahead to sell first quarter. Also, too often contracts ae sold to end on Dec 31. Why not bridge the month of January and time them end on Jan 31?

First quarter can be a great time to break through to new prospects because many are experiencing new budget cycles with fresh money to invest in advertising.

From the list below, pick the top 10 categories that represent the most opportunity to you and your marketplace. Then pick the five best prospect businesses in each category.  This is your Q1 playbook you should be working on right now.

(The relevance of some of these categories will depend heavily on your location, region, and climate in the US during the winter season)

1. ATV Dealers
2. Auto body repair services
3. Auto clubs (service like AAA)
4. Auto detailing services
5. Bankruptcy attorneys
6. Bike Shops
7. Boat dealers
8. Cable and direct TV programming providers
9. Car service centers
10. Car washes
11. Clothing stores
12. Computer service companies
13. Computer stores
14. Consignment stores
15. Delivery services
16. Dental clinics
17. Divorce attorneys
18. Electrical contractors
19. Emergency roadside assistance providers
20. Employment agencies
21. Farm and home supply stores
22. Financial planning advisors
23. Financial services (banks, credit unions)
24. Fitness centers
25. Garden centers
26. Golf Courses
27. Golf equipment stores
28. Hardware stores
29. Health care Clinics
30. Health clubs
31. Hobby stores
32. Home builders
33. Home-improvement companies
34. HVAC dealers
35. Insulation companies
36. Insurance Agencies
37. Insurance providers
38. Jewelry stores
39. Landscape centers
40. Lasik surgery
41. Lawn and garden centers
42. Lawn Service Companies
43. Mortgage companies
44. Motorcycle dealers
45. Outdoor maintenance companies
46. Outerwear stores
47. Plastic surgeons
48. Plumbing contractors
49. Property management companies
50. Radio stations
51. Real estate agents
52. Roofing companies
53. RV dealers
54. School tutoring centers
55. Self-storage units
56. Ski Resorts
57. Ski Shops
58. Snowmobile Dealers sales/service
59. Sporting goods stores
60. Summer camp for kids
61. Tax preparation services
62. Temporary help agencies
63. Thrift Stores (Goodwill stores etc)
64. Tire dealers
65. TV and electronics stores
66. US Congressional member’s Representational Allowance (details in 10/31/22 Billboard Insider)
67. Used car dealers
68. Vacation destinations (Winter & Summer)
69. Weight loss clinics
70. Window replacement companies

For 140+ pages of actionable ideas on HOW to sell these categories, purchase the Ultimate OOH Sales Guide, now available in digital format.

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