Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Autobahn Garage

Rating: 4 (very good)

• This ad displays all the important info in high contrast white letters against a black background.
• The business name is large across the top, the subhead tells what they do, the visual reinforces the subhead, and the contact info is a decent size and fairly easy to read.
• The guarantee button is colorful but can’t be read and seems superfluous.
• The phone number would be a quicker, easier read if the parentheses were exchanged for a hyphen between the area code and the exchange.
• Still the ad lets you know where to take your European automobile if it needs repair and that’s what the advertiser paid for it to do. This ad earns a 4 (very good).

[wpforms id=”9787″]

Paid Advertisement