Boost Mobile Announces The First Name, Image and Likeness Deal, In Time Square

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Hanna and Haley Cavinder

Hanna and Haley Cavinder are twin sisters who play basketball for Fresno State.  As soon as the new NCAA NIL (name, image and likeness) rules went into effect, they flew to New York to sign their first major endorsement deal. They are now spokeswomen for Boost Mobile with plans to promote the wireless telecommunications company in a variety of ways in the coming year.

So what does Boost Mobile do to announce this new historic deal? Of course, they put their images on a billboard in Time Square, New York.

Here is Haley Cavinders’ Twitter post.

Never doubt the messaging power of Out of Home!

 

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